Holistic Retail Design: Reshaping Shopping for the Digital Era por Rainer Zimmermann, Philipp Teufel, Marlous van Rossum-Willems

Holistic Retail Design: Reshaping Shopping for the Digital Era por Rainer  Zimmermann, Philipp  Teufel, Marlous van Rossum-Willems
Titulo del libro : Holistic Retail Design: Reshaping Shopping for the Digital Era
Fecha de lanzamiento : November 24, 2015
Autor : Rainer Zimmermann, Philipp Teufel, Marlous van Rossum-Willems
Número de páginas : 400
ISBN : 9491727656
Editor : Frame Publishers

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Rainer Zimmermann, Philipp Teufel, Marlous van Rossum-Willems con Holistic Retail Design: Reshaping Shopping for the Digital Era

Holistic Retail Design sets out a theory on the design of retail formats and shopping experiences. It introduces strategies in holistic constitution and the improvement of retail experiences across stationary, temporary, and digital customer touchpoints and intermediates between the consumer, the retail brand, and the products being offered. It features those strategies in a number of chapters and also includes international best practice cases.